Why Product Managers Should NEVER Divide by Effort When Prioritising

I was recently chatting to a product leader about the perennial topic of product prioritisation. Prioritisation is, of course, one of the key parts of a product manager’s job. It’s also one of the hardest, so it’s no surprise that there have been various attempts to provide frameworks to make it easier to manage, more explainable and more data-driven. I even made my own, the NEVER framework, which I believe is the de facto standard in sales-led B2B organisations (please don’t use this framework).